Mike Parsons
innovation. storytelling. lifehacking. music

Step 1: Define Your Audience

Storytelling Course: Step 1

1. Define Your Audience

The key to knowing your audience is going past demographics. It's all about knowing their beliefs, goals and biggest challenges. Let’s summarize your audience or customer into this profile.

Basics

  • Age, Gender, Role
  • Where do they live and work?
  • Family and partner status

Advanced

  • Behaviors: rituals and habits. 
    • For example,
  • Attitudes: bias, cultural context
    • For example,
  • Motivators: fear/hope, pleasure/pain, acceptance/rejection
    • For example,
  • Challenges: lack of time, money, effort, outcomes
    • For example,

Example: BJ Fogg
http://www.behaviormodel.org/index_files/bj-fogg-behavior-model-grapic.jpg