2. Define Your Product
The Golden Circle by Simon Sinek is the perfect way to break down your story. The real work here is going beyond 'what' you do. The magic comes from knowing 'how' your company is different and 'why' it exists.
Define your product, service or company in three parts with the Golden Circle.
- what: basic product or service
- how: the unique way it's delivered to customers
- why: the reason why the company exists. the impact you aim to have in the world