Mike Parsons from Tribal DDB

Daily news items covering the digital world.


Norelco Holiday Campaign Targets Women

Following the success of its ShaveEverywhere campaign, Norelco has created a microsite and ad campaign promoting its SmartTouch-XL shaving product to women Christmas gift givers.

According to ClickZ, Tribal DDB produced the site and online ads. The agency also refreshed the ShaveEverywhere microsite with a holiday theme. Read more.

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