Red Urban and Etcetra get together
0 Comments Published by Mike Parsons on Thursday, February 22, 2007 at 09:13.
Advertising agency ETCETERA (Van Walbeek and Van Wanten) takes over online advertising agency Redurban from Haarlem, The Netherlands.
As from 1 April 2007 Redurban is moving in with the Amsterdam advertising agency (headcount then 75 m/f). Redurban will continue to operate under its own name and management. ETCETERA has formed the second division of DDB Worldwide in the Netherlands since 2003.
With the arrival of Redurban ETCETERA specifically invests in online in order to maintain a prominent position in the field of innovative and integrated communication. From this vision the agency started the action marketing agency Van Wanten Etcetera in 2000 and, together with DDB, established the database marketing agency DataBay in 2005. Since 2004 the agency has known a close co-operation with the PR agency Creative Venue with respect to commercial PR.
Redurban and ETCETERA have repeatedly co-operated closely on mutual clients. Frank Huiberts, managing partner of ETCETERA, is delighted: “Redurban has been one of the trendsetters in the online-field in the Netherlands for five years and our co-operation nicely links up with the increasing need for specialized online thinking within the integrated concepts that we create for clients. A large number of these clients fall under new brands such as Telfort, Speurders.nl, bol.com, nrc.next and MoneYou.”
Sjoerd van Loon, strategy director/partner of Redurban: “Using the agencies’ integrated expertise ETCETERA’s purpose is to continue to inspire clients with enterprising market and media concepts. In this context online will claim a growing role in strategy, creation and resource planning. For an office such as ours this accelerates the need for further professionalizing and process enlargement. We now also have direct access to the network of Tribal DDB Worldwide, which allows Redurban to operate internationally as well.”
Creative director/partner Jelle Kolleman sees many opportunities in combining the online competency with offline: “I see so much unused potential in the market at this moment. Bringing the two fields of expertise to the table as from day one leaves more room for communication thinking and gives us the chance to work on a new generation of solutions with our clients.”
Both agencies expect a significant professionalization of the interactive market in the next five years. Redurban and the action marketing agency Van Wanten Etcetera will continue to operate under their own name. Redurban will be given a position in the group management of ETCETERA.
As from 1 April 2007 Redurban is moving in with the Amsterdam advertising agency (headcount then 75 m/f). Redurban will continue to operate under its own name and management. ETCETERA has formed the second division of DDB Worldwide in the Netherlands since 2003.
With the arrival of Redurban ETCETERA specifically invests in online in order to maintain a prominent position in the field of innovative and integrated communication. From this vision the agency started the action marketing agency Van Wanten Etcetera in 2000 and, together with DDB, established the database marketing agency DataBay in 2005. Since 2004 the agency has known a close co-operation with the PR agency Creative Venue with respect to commercial PR.
Redurban and ETCETERA have repeatedly co-operated closely on mutual clients. Frank Huiberts, managing partner of ETCETERA, is delighted: “Redurban has been one of the trendsetters in the online-field in the Netherlands for five years and our co-operation nicely links up with the increasing need for specialized online thinking within the integrated concepts that we create for clients. A large number of these clients fall under new brands such as Telfort, Speurders.nl, bol.com, nrc.next and MoneYou.”
Sjoerd van Loon, strategy director/partner of Redurban: “Using the agencies’ integrated expertise ETCETERA’s purpose is to continue to inspire clients with enterprising market and media concepts. In this context online will claim a growing role in strategy, creation and resource planning. For an office such as ours this accelerates the need for further professionalizing and process enlargement. We now also have direct access to the network of Tribal DDB Worldwide, which allows Redurban to operate internationally as well.”
Creative director/partner Jelle Kolleman sees many opportunities in combining the online competency with offline: “I see so much unused potential in the market at this moment. Bringing the two fields of expertise to the table as from day one leaves more room for communication thinking and gives us the chance to work on a new generation of solutions with our clients.”
Both agencies expect a significant professionalization of the interactive market in the next five years. Redurban and the action marketing agency Van Wanten Etcetera will continue to operate under their own name. Redurban will be given a position in the group management of ETCETERA.
Labels: TribalDDB
0 Responses to “Red Urban and Etcetra get together”
Post a Comment