Mike Parsons

Mike Parsons from Tribal DDB provides daily news items covering the digital world.


Google and Creator of ‘Family Guy’ Strike a Deal

The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for the Family Guy target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.

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