Mike Parsons from Tribal DDB

Daily news items covering the digital world.


Lively, Google’s virtual world, has been a flop

IT SOUNDED like a brilliant idea. Google, the internet giant, would bring 3-D virtual worlds to the masses by making them accessible through a web browser. Millions of people log into virtual worlds such as World of Warcraft and Second Life every day, but they require special software and their complexity can be daunting to newcomers.

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