Mike Parsons
innovation. storytelling. lifehacking. music
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Hex

During my time at LaunchPodium we helped launch Hex Performance. Hex is a new experience in clean. HEX is the first + only detergent inspired by activewear, designed for all laundry.

We built a brand strategy and re-positioned the company into a lifestyle brand. We created new urban photography and design assets in a beautiful website.

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