IAB Showcase award for Tribal DDB London

The IAB Creative Showcase Awards celebrate cutting-edge creativity and innovation within the online advertising sector. On this page we present to you this month's worthy winner, showcase information and other creative allsorts. For the month of May Tribal has taken the runners' up position for the GTI Golf site.

The site takes you inside a restricted access workroom in the Volkswagen factory, where the GTI engineers are racing their new car in miniature on a giant Scalextric track measuring 30x25ft, while recording your lap. Users have the opportunity to relive their boyhoods - taking control, crashing round corners, setting their own fast lap then challenging their friends to do better. This virtual track engages people with the real emotional reward of a GTI, not that it’s flashy, but that its fun.

Read more

tweet, tweet

My old Twitter account was setup on my old work email address. Thus, I've set up a new account where you can follow my tweets.

http://twitter.com/parsonsdigital

Crowd Curation

Tribal DDB Worldwide’s planning director Michael Follett thinks that the art of crowd curation has serious implications for brands which could influence how they engage with today’s superempowered consumer. Anyone who logged on to CNN ... read more

Brand new

Here at Tribal DDB we've been working on our new blog. We've got some case studies and we've also covered some of sister agencies as well. We'll be adding a bunch of content over time - so make sure you grab the RSS feed.

blogs.tribalddb.co.uk

Search and Advertising: The Invisible Hand

I will be speaking at the FT Digital Media and Broadcasting Conference on March 9-10. 

The topic I've been given is Search and Advertising: The Invisible Hand. 

"Web 2.0 has dramatically changed the way users' interact with online brands. Search engines have become the main portals through which users select and access products. But to what extent can search precisely target demographic as well as geographic groups and give the user the content they want and the advertiser the exact profiling they require? As search engines and software applications become cleverer, could advertising seem so relevant that it will no longer seem like advertising?"

So what do you think? 

The lines between content and advertising are blurring. I'd love to hear your thoughts. Post a comment or send me a mail.

Tribal DDB Worldwide Named a Top Agency of the Year

Advertising Age announced today that it has named Tribal DDB Worldwide to its esteemed Agency A-List. This marks the second consecutive year Tribal DDB has received honors from the publication, having been the first digital agency to win Global Agency Network of the Year in 2008. Read more.

Tribal DDB Shanghai wins Pepsi digital

Tribal DDB Shanghai has won the digital account for Pepsi beverage brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade in China from January 2009, after a 3-way pitch. Read more.

More Jobs: Junior designer

Overview
A Junior Design position is available for a confident and creatively ambitious individual who wishes to start their career at the top of the table. The position of Junior Designer is extremely important to us they become our stars of the future. Any age, any background—what is important is attitude and potential.

The candidate must show flare and be passionate about all aspects of visual design and digital media and will be expected to feed this back in to the studio. While you will already be able to generate beautiful imagery, you will also understand the value of thought driven design as opposed to ‘decorating’. A Junior Designer will be expected to actively engage in any concepting process and will be guided in this by her/his line manager.

You will be fostered in other more pragmatic skills by your seniors as you join us in the generation of award winning interactive experiences across the breadth of existing and potential Tribal DDB clients. Oh, and it’s important to be nice too.

Description of Role/Primary responsibilities
• Will have fluency in the key disciplines of digital and interface design.
• Will support senior colleges in the generation of quality interactive experiences.
• Establishes effective aesthetic and conceptual communication across a variety of assigned projects.
• Active contributor to design team, providing inspiration for both projects and professional growth.
• Be able to support a pitch team, be being able seize the initiative when required.
• Partners with Accounts, Media, Project Management and Technical counterparts to enhance quality, productivity and profitability of the groups work.
• Contributes to overall office morale, spirit, character and work quality.

Skills and Knowledge
• Image generation, interface design, typography, illustration, layout, colour theory, branding and iconography.
• Great raw design skills with an extensive knowledge or the optimization of web graphics for the web and advertising.
• Excellent understanding of interactive communications, brands, marketing and business objectives beyond design.
• An awareness of industry trends and culture to assist in keeping the rest of the studio up to date on interactive art and design related issues.
• A wide degree of creativity and independence is expected.

Interpersonal Skills
• Shows strong interpersonal skills
• Clear communicator
• Proactive and team spirited an ambassador for Tribal.

Key skill /qualifications required
• Image generation
• Screen and interface design
• Typographic fluency
• Illustration skills
Software skills
• CS3 Package
• Motion, audio and 3D experience advantageous.

Skills – Presentation/Proposal
• Presentation skills
• Best Practice on Document Writing
Skills – Interpersonal
• Communication with Colleagues
• Professionalism
• Time Management - punctuality
• Team Management

Contact
Sally Bolton
Head of Resource
sallyb@tribalddb.co.uk

Tribal DDB Names Tony Cordero San Francisco Executive Creative Director

Tribal DDB Worldwide, the world’s first digital agency named Global Agency Network of the Year by AdAge, announced today the appointment and promotion of Tony Cordero to Executive Creative Director of the San Francisco office. Tony will be responsible for overseeing the creative development for Tribal DDB San Francisco, whose accounts include brands such as the Clorox Company, SunPower Corporation, and McAfee. In this role he reports directly to Geoff Gougion, Managing Director. Tony joins Tribal San Francisco from the agency’s Chicago office where he was Creative Director. He replaces Dorian Sweet, who previously held the post.

"Tony is one of the great talents in our industry and I am thrilled to have him join the team in San Francisco," said Managing Director Geoff Gougion, Tribal DDB San Francisco. “The Tribal DDB network has proven itself to be the best in the business in delivering creative business solutions and that is a direct result of the talent we have around the world. Expanding Tony's role to oversee the creative product for the world-class brands we work with in San Francisco is a perfect fit, for us and for our clients."


With over thirteen years experience in the digital space, Tony has led creative development for State Farm at Tribal DDB in Chicago. In addition, Cordero oversaw creative for the agency’s fashion retail book of brands, which encompass LensCrafters, L.E.I. Jeans, Anne Klein, Jones New York and Nine West. Prior, Tony led the team responsible for the interactive work on JCPenney’s award-winning campaigns for the 2005 and 2006 Back to School seasons.

"I am thrilled for the opportunity to join the San Francisco team and continue developing and strengthening the Tribal DDB network," said Cordero. "In my experience here at Tribal I am constantly impressed by this army of incredibly talented individuals, and particularly here in the San Francisco office. I am honored to join their ranks."

Cordero began his career with Leapnet, formerly The Leap Partnership, and continued on to Foote, Cone & Belding, VSA Partners and The Royal Order of Experience Design, where he developed interactive solutions for brands including EXPO/Home Depot, Sears, Roebuck & Co., Wal-Mart Stores, Circuit City Stores, American Airlines, Cathay Pacific Airlines, Iberia Airlines, MSNBC and Ernst & Young.

IPA launches All Our Best Work

AOBW has been set up by the IPA to give its members the ability to upload their portfolios, showcase and comment on the best work that our industry has to offer. View some of Tribal DDB's work

Tribal bloggers

A few of my colleagues are finding a spare minute to share their thoughts. Take a look

Steve Nesle is the ECD in Tribal DDB NY
http://tribalddbnewyork.blogspot.com/

Matt Dyke is a Creative Planner based in London.
http://thoughtcrime.typepad.com/

Vincent Thomé is a Creative Planner in London
http://www.thomevincent.com/

And of course all the Dutchies are blogging at http://www.zotribalddb.nl/

Marketing in the Era of Accountability

Les Binet, European Director of DDB Matrix, and marketing consultant Peter Field have authored the book Marketing in the Era of Accountability, identifying what makes marketing succeed or fail. Binet noted, 'So much of what is written about marketing is based on ideas about how it should work. We've looked at what actually DOES work, in hard business terms, and our findings suggest that a lot of received wisdom about marketing is actually quite misguided.' Read more.

Red Urban and Etcetra get together

Advertising agency ETCETERA (Van Walbeek and Van Wanten) takes over online advertising agency Redurban from Haarlem, The Netherlands.

As from 1 April 2007 Redurban is moving in with the Amsterdam advertising agency (headcount then 75 m/f). Redurban will continue to operate under its own name and management. ETCETERA has formed the second division of DDB Worldwide in the Netherlands since 2003.

With the arrival of Redurban ETCETERA specifically invests in online in order to maintain a prominent position in the field of innovative and integrated communication. From this vision the agency started the action marketing agency Van Wanten Etcetera in 2000 and, together with DDB, established the database marketing agency DataBay in 2005. Since 2004 the agency has known a close co-operation with the PR agency Creative Venue with respect to commercial PR.

Redurban and ETCETERA have repeatedly co-operated closely on mutual clients. Frank Huiberts, managing partner of ETCETERA, is delighted: “Redurban has been one of the trendsetters in the online-field in the Netherlands for five years and our co-operation nicely links up with the increasing need for specialized online thinking within the integrated concepts that we create for clients. A large number of these clients fall under new brands such as Telfort, Speurders.nl, bol.com, nrc.next and MoneYou.”

Sjoerd van Loon, strategy director/partner of Redurban: “Using the agencies’ integrated expertise ETCETERA’s purpose is to continue to inspire clients with enterprising market and media concepts. In this context online will claim a growing role in strategy, creation and resource planning. For an office such as ours this accelerates the need for further professionalizing and process enlargement. We now also have direct access to the network of Tribal DDB Worldwide, which allows Redurban to operate internationally as well.”

Creative director/partner Jelle Kolleman sees many opportunities in combining the online competency with offline: “I see so much unused potential in the market at this moment. Bringing the two fields of expertise to the table as from day one leaves more room for communication thinking and gives us the chance to work on a new generation of solutions with our clients.”

Both agencies expect a significant professionalization of the interactive market in the next five years. Redurban and the action marketing agency Van Wanten Etcetera will continue to operate under their own name. Redurban will be given a position in the group management of ETCETERA.

Tribal DDB Sees Rapid Expansion

Tribal DDB Worldwide announces today that Adam Good has been promoted to the post of president of Asia-Pacific. Good, who was posted to the China region in January of 2006, has since launched the successful Shanghai office and modified the current Hong Kong office to lead the regional strategy.

"Adam has been a huge part of Tribal DDB Worldwide's success and has been a terrific partner to me over the last seven years," said Matt Freeman, CEO of Tribal DDB Worldwide. "I can't think of a better person to lead Tribal's growth in Asia Pacific -- and to help take our worldwide network to even greater heights."

Tribal DDB's Asia offices have been experiencing rapid growth in the past year with client wins that include McDonald's, Philips, Centrum, Unilever, Disney Hong Kong and Dior Perfume, among others.

Most recently McDonald's named Tribal Shanghai agency of record for all of China. At Tribal Hong Kong the agency has just completed a highly successful online campaign for the McDonald's Shake Shake Fries promotion. The campaign has seen wonderful success of consumers co-creating with the brand, producing consumer-generated content. In addition, next month Tribal Singapore will launch an online ordering web site for McDonald's as a new innovative customer experience for the brand.

Other successes in the Asia-Pacific region include the selection of Tribal in Korea to launch global web sites for the new Prada Phone and Black Label Shine Phone for LG Electronics. Tribal Australia, the six-year-old operation, also closed out 2006 with five new client wins, including Macquarie Bank.

As one of the original founders of Tribal DDB, Good previously set up and oversaw Tribal DDB Australia's offices Sydney and Melbourne. Under his leadership, Tribal Australia became the leading interactive agency in Australia, winning more new business, effectiveness and creative awards than any other Australian interactive agency. In 2005 Tribal Australia won the AdNews and B&T Interactive Agency of the Year award titles for 2005.

As president, Good will oversee the entire region, which currently has ten offices in six countries. "The digital space is redefining the relation between media, brands and consumers. Tribal has grown the agency operation during this time with this understanding. We have a good balanced agency operation in Asia-Pacific in terms of integration with DDB while also growing to be big and bold enough to lead clients on a regional level that require brands to be customer centric rather then product centric," said Good. "Our standing in each market is only a result of a unique collaborative and entrepreneurial culture, true passion and the 'always questioning spirit' that we share with our clients."

In the coming months, Good is seeking to work with clients to deliver rigorousness in benchmarking interactive. Tribal, while continuing to be creative and strategic, will move into more measurement and optimization of all digital aspects of our clients' online customer experience.

Norelco Holiday Campaign Targets Women

Following the success of its ShaveEverywhere campaign, Norelco has created a microsite and ad campaign promoting its SmartTouch-XL shaving product to women Christmas gift givers.

According to ClickZ, Tribal DDB produced the site and online ads. The agency also refreshed the ShaveEverywhere microsite with a holiday theme. Read more.

Jobs at TribalDDB

At TribalDDB we are searching for people who are passionate about internet marketing and love creating great work. These people should be team players with great marketing talent. In practice they need to be flexible and proactive. Please apply to jobs@tribalddb.nl

Flash Designer

• Minimum 3 years experience
• Action script skills
• Motion design skills
• Design skills
  

Technical Director

• Minimum 5 years experience
• Understands a broad range of internet technologies such as applications, CMS, scripts, flash, database, and browsers
• Can translate an idea or strategy into technology solutions
• Is an ambassador for new technologies and how to exploit them for marketing
• Ensures excellent technology proof of concepts for big ideas

Interaction Designer/ User Experience Specialists

• Minimum 5 years experience
• Understand users needs
• Can translate an idea or strategy into a user experience
• Can visualize interaction on high level information architecture through to detailed page elements
• Produces functional designs
• Produces information architecture
• Produces wire frames

Account Director

• Minimum 5 years experience
• Relationship builder
• Partner to the client
• Strategic
  

You can also find global jobs at Tribalddb.com

Matsushita's big TV

"Want a 65-inch, high-definition plasma TV? To get this one, from Matsushita Electric Industrial, you'll have to head to Japan. "

Contact

Tribal DDB London
+44 (0)20 7258 4500
info@tribalddb.co.uk
12 Bishops Bridge Road, London, W2 6AA


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Visit TribalDDB web sites:
TribalDDB London
Radar DDB London
Radar DDB USA
TribalDDB Global
TribalDDB Amsterdam

Portfolio

Mike's work ranges from radio shows, magazines, music events, web sites and more. Below are a few concepts Mike has been part of the last 10 years;

The GTIproject

Introducing The GTI Project: a giant Scalextric track that allows you to race the new Golf GTI online, reigniting your inner kid by taking you back to when you first realised your love for driving.

Volkswagen.co.uk









Ambx








Aurea










Asimpleswitch.com











Ambilight Player













Calucci the game










The Gatekeeper Test







The Summer of Happiness








Clear the Floor







ActionTV







NuDance

Biography

Mike's social networks;



Mike leads Tribal DDB London and is responsible for all the digital agencies within DDB UK and is a member of the DDB UK Executive Board. DDB UK was named in The Sunday Times 100 Best Small Companies to Work For in 2009.

In this role he oversees the client partners, the work and the long term business strategy of the agency. Mike is considered a real pioneer in the digital space and during his time at Tribal DDB Amsterdam and London the agencies have won several global awards including The Webby's and Eurobest.

The journey in digital began more than a decade ago and since that time he has worked around the globe. He is a seasoned leader of digital agencies and relishes that chance to lead the talented team at Tribal DDB London.

Mikes experience ranges from creating a web radio station in 1997 through to conducting global award winning projects for Diageo, Microsoft and Philips Electronics. He has also worked for many other leading brands such as Volkswagen, MasterCard, General Motors, UPS, The Guardian, Hasbro, KLM Air France, Cathay Pacific, Exxon, GlaxoSmithKline and Financial Times.

Prior to Tribal DDB, Mike was the General Manager at MRM Partners Amsterdam. Before joining MRM Partners, Mike has worked in a number of companies including OVEN Digital and Australian Radio Network.

Tribal DDB Worldwide is a global interactive marketing and consistently ranks as one of the top interactive agencies as measured by revenue, media and creativity. Headquartered in New York, Tribal DDB Worldwide has 38 full service offices spanning 24 countries throughout the Americas, Europe and Asia Pacific. With a staff of over 1,200 provides clients the scale and breadth of services to build strong digital businesses in all major markets around the world.

Advertising Age announced in January 2009 that it has named Tribal DDB Worldwide to its esteemed Agency A-List. This marks the second consecutive year Tribal DDB has received honours from the publication, having been the first digital agency to win Global Agency Network of the Year in 2008. Tribal DDB has received accolades from The Wall Street Journal, Business Week, Forrester Research Inc. and more.