Mike Parsons

A few of my colleagues are finding a spare minute to share their thoughts. Take a look

Steve Nesle is the ECD in Tribal DDB NY
http://tribalddbnewyork.blogspot.com/

Matt Dyke is a Creative Planner based in London.
http://thoughtcrime.typepad.com/

Vincent Thomé is a Creative Planner in London
http://www.thomevincent.com/

And of course all the Dutchies are blogging at http://www.zotribalddb.nl/

Labels: TribalDDB

Advertising agency ETCETERA (Van Walbeek and Van Wanten) takes over online advertising agency Redurban from Haarlem, The Netherlands.

As from 1 April 2007 Redurban is moving in with the Amsterdam advertising agency (headcount then 75 m/f). Redurban will continue to operate under its own name and management. ETCETERA has formed the second division of DDB Worldwide in the Netherlands since 2003.

With the arrival of Redurban ETCETERA specifically invests in online in order to maintain a prominent position in the field of innovative and integrated communication. From this vision the agency started the action marketing agency Van Wanten Etcetera in 2000 and, together with DDB, established the database marketing agency DataBay in 2005. Since 2004 the agency has known a close co-operation with the PR agency Creative Venue with respect to commercial PR.

Redurban and ETCETERA have repeatedly co-operated closely on mutual clients. Frank Huiberts, managing partner of ETCETERA, is delighted: “Redurban has been one of the trendsetters in the online-field in the Netherlands for five years and our co-operation nicely links up with the increasing need for specialized online thinking within the integrated concepts that we create for clients. A large number of these clients fall under new brands such as Telfort, Speurders.nl, bol.com, nrc.next and MoneYou.”

Sjoerd van Loon, strategy director/partner of Redurban: “Using the agencies’ integrated expertise ETCETERA’s purpose is to continue to inspire clients with enterprising market and media concepts. In this context online will claim a growing role in strategy, creation and resource planning. For an office such as ours this accelerates the need for further professionalizing and process enlargement. We now also have direct access to the network of Tribal DDB Worldwide, which allows Redurban to operate internationally as well.”

Creative director/partner Jelle Kolleman sees many opportunities in combining the online competency with offline: “I see so much unused potential in the market at this moment. Bringing the two fields of expertise to the table as from day one leaves more room for communication thinking and gives us the chance to work on a new generation of solutions with our clients.”

Both agencies expect a significant professionalization of the interactive market in the next five years. Redurban and the action marketing agency Van Wanten Etcetera will continue to operate under their own name. Redurban will be given a position in the group management of ETCETERA.

Labels: TribalDDB

Tribal DDB Worldwide announces today that Adam Good has been promoted to the post of president of Asia-Pacific. Good, who was posted to the China region in January of 2006, has since launched the successful Shanghai office and modified the current Hong Kong office to lead the regional strategy.

"Adam has been a huge part of Tribal DDB Worldwide's success and has been a terrific partner to me over the last seven years," said Matt Freeman, CEO of Tribal DDB Worldwide. "I can't think of a better person to lead Tribal's growth in Asia Pacific -- and to help take our worldwide network to even greater heights."

Tribal DDB's Asia offices have been experiencing rapid growth in the past year with client wins that include McDonald's, Philips, Centrum, Unilever, Disney Hong Kong and Dior Perfume, among others.

Most recently McDonald's named Tribal Shanghai agency of record for all of China. At Tribal Hong Kong the agency has just completed a highly successful online campaign for the McDonald's Shake Shake Fries promotion. The campaign has seen wonderful success of consumers co-creating with the brand, producing consumer-generated content. In addition, next month Tribal Singapore will launch an online ordering web site for McDonald's as a new innovative customer experience for the brand.

Other successes in the Asia-Pacific region include the selection of Tribal in Korea to launch global web sites for the new Prada Phone and Black Label Shine Phone for LG Electronics. Tribal Australia, the six-year-old operation, also closed out 2006 with five new client wins, including Macquarie Bank.

As one of the original founders of Tribal DDB, Good previously set up and oversaw Tribal DDB Australia's offices Sydney and Melbourne. Under his leadership, Tribal Australia became the leading interactive agency in Australia, winning more new business, effectiveness and creative awards than any other Australian interactive agency. In 2005 Tribal Australia won the AdNews and B&T Interactive Agency of the Year award titles for 2005.

As president, Good will oversee the entire region, which currently has ten offices in six countries. "The digital space is redefining the relation between media, brands and consumers. Tribal has grown the agency operation during this time with this understanding. We have a good balanced agency operation in Asia-Pacific in terms of integration with DDB while also growing to be big and bold enough to lead clients on a regional level that require brands to be customer centric rather then product centric," said Good. "Our standing in each market is only a result of a unique collaborative and entrepreneurial culture, true passion and the 'always questioning spirit' that we share with our clients."

In the coming months, Good is seeking to work with clients to deliver rigorousness in benchmarking interactive. Tribal, while continuing to be creative and strategic, will move into more measurement and optimization of all digital aspects of our clients' online customer experience.

Labels: TribalDDB

Following the success of its ShaveEverywhere campaign, Norelco has created a microsite and ad campaign promoting its SmartTouch-XL shaving product to women Christmas gift givers.

According to ClickZ, Tribal DDB produced the site and online ads. The agency also refreshed the ShaveEverywhere microsite with a holiday theme. Read more.

Labels: Philips, TribalDDB

At TribalDDB we are searching for people who are passionate about internet marketing and love creating great work. These people should be team players with great marketing talent. In practice they need to be flexible and proactive. Please apply to jobs@tribalddb.nl

Flash Designer

• Minimum 3 years experience
• Action script skills
• Motion design skills
• Design skills
  

Technical Director

• Minimum 5 years experience
• Understands a broad range of internet technologies such as applications, CMS, scripts, flash, database, and browsers
• Can translate an idea or strategy into technology solutions
• Is an ambassador for new technologies and how to exploit them for marketing
• Ensures excellent technology proof of concepts for big ideas

Interaction Designer/ User Experience Specialists

• Minimum 5 years experience
• Understand users needs
• Can translate an idea or strategy into a user experience
• Can visualize interaction on high level information architecture through to detailed page elements
• Produces functional designs
• Produces information architecture
• Produces wire frames

Account Director

• Minimum 5 years experience
• Relationship builder
• Partner to the client
• Strategic
  

You can also find global jobs at Tribalddb.com

Labels: TribalDDB

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Mike leads the Tribal DDB London team as Managing Director and is a member of the DDB UK Executive Board.

In this role he oversees the client partners, the work and the long term business strategy of the agency. Mike is considered a real pioneer in the digital space and during his time at Tribal DDB Amsterdam and London the agencies have won several global awards including a Webby for the 'Seduction by light' work for Philips. The journey in digital began more than a decade ago and since that time he has worked around the globe. He is a seasoned leader of digital agencies and relishes that chance to lead the talented team at Tribal DDB London.

Mikes experience ranges from creating a web radio station in 1997 through to conducting global award winning projects for Diageo, Microsoft and Philips Electronics. He has also worked for many other leading brands such as Volkswagen, MasterCard, General Motors, UPS, The Guardian, Hasbro, KLM Air France, Cathay Pacific, Exxon, GlaxoSmithKline and Financial Times.

Labels: TribalDDB