Daily news items covering the digital world.
posted by Mike Parsons at
15:30
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Mike leads the Tribal DDB London team as Managing Director and is a member of the DDB UK Executive Board. In this role he oversees the client partners, the work and the long term business strategy of the agency. Mike is considered a real pioneer in the digital space and during his time at Tribal DDB Amsterdam and London the agencies have won several global awards including a Webby for the 'Seduction by light' work for Philips. The journey in digital began more than a decade ago and since that time he has worked around the globe. He is a seasoned leader of digital agencies and relishes that chance to lead the talented team at Tribal DDB London. Mikes experience ranges from creating a web radio station in 1997 through to conducting global projects for Diageo, Microsoft and Philips Electronics. He has also worked for many other leading brands such as Volkswagen, MasterCard, General Motors, GSK, UPS and Financial Times. Prior to Tribal DDB Amsterdam, Mike was the General Manager at MRM Partners Amsterdam. Before joining MRM Partners, Mike has worked in a number of companies including OVEN Digital and Australian Radio Network.
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