Mike Parsons
innovation. storytelling. lifehacking. music

Blog

How Mobile and Voice are Dominating Technology Innovation 

 

In May 2016 I presented the Roadmap for Emerging Technology and Experience Design. The big winners from that report were Mobile and Voice as Interface. Both technologies have stolen the show in the tech world and are on track to taking over our lives too.

Mobile Goes Massive

Broadband smartphones are now in the hands of a third of the world's population. This has enormous implications for the delivery of information and services. 

The majority of mobile experiences will be driven artificial intelligence, location and real-time characteristics. And it will all need to be bite-sized to fit in your pocket.

Here’s the Mobile highlights from Digital in 2017 Global Overview report from We Are Social and Hootsuite.

  • More than half the world now uses a smartphone;
  • Almost two-thirds of the world’s population now has a mobile phone;
  • More than half of the world’s web traffic now comes from mobile phones;
  • More than half of all mobile connections around the world are now ‘broadband’;
  • More than one in five of the world’s population shopped online in the past 30 days.

And things keep on growing

Despite slowing mobile growth in 2017, by 2018, Statista forecasts over a third of the world’s population is estimated to own a smartphone, totalling approximately 2.53 billion users. 

Mobile’s share of web traffic is up 30% year-on-year, with the majority of this increase coming from the world’s developing economies. Source: WeAreSocial

Mobile’s share of web traffic is up 30% year-on-year, with the majority of this increase coming from the world’s developing economies. Source: WeAreSocial

Voice is Sounding Good

Apple's Siri receives over 1 billion requests per week via our iPhones and Google has announced that 20 percent of mobile queries are voice searches, and the ratio of voice search is growing faster than type search.

A survey by Morning Consult suggests that 18.8 million Amazon Echo devices have been purchased. Google is not far behind according to the survey, finding that 15.7 million Google Home devices have been purchased. 

Tech titans are all making a Voice and AI land grab with Siri, Cortana, Alexa and Google Assistant. In fact, Amazon recently announced that Alexa will be available in your car next year.

BMW's Thom Brenner shows off Alexa integration

BMW's Thom Brenner shows off Alexa integration

If you want more reading for the current Internet Trends, be sure to read Mary Meeker's report.