Mike Parsons » top gear http://www.mikeparsons.net Advertising And Media Deconstructed Thu, 23 May 2013 13:34:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 BBC’s Top Gear make VW ads http://www.mikeparsons.net/bbcs-top-gear-make-vw-ads/?utm_source=rss&utm_medium=rss&utm_campaign=bbcs-top-gear-make-vw-ads http://www.mikeparsons.net/bbcs-top-gear-make-vw-ads/#comments Tue, 04 Aug 2009 07:24:39 +0000 Mike http://mikeparsons.net/?p=381 Jeremy Clarkson and James May unleash the fateful Top Gear mantra – “How hard can it be?” – on car adverts as they are set the task of creating a memorable TV ad for Volkswagen. Despite vowing to work together to deliver a classic piece of advertising, the boys quickly fall out on set as [...]

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]]> Jeremy Clarkson and James May unleash the fateful Top Gear mantra – “How hard can it be?” – on car adverts as they are set the task of creating a memorable TV ad for Volkswagen. Despite vowing to work together to deliver a classic piece of advertising, the boys quickly fall out on set as James tries to fill every second of airtime with immensely complicated information about fuel economy, while Jeremy just wants everything to explode.

See the video on the BBC

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