Mike Parsons
innovation. storytelling. lifehacking. music
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Xbox

During my time at twofifteenmccann we were the Agency of Record for Microsoft Xbox. The Kinect Effect was just one of the amazing award-winning pieces of work the agency created.

Xbox wanted to use the Kinect motion sensor to expand their audience beyond gamers. Instead of showing what the Kinect could do in the present, we showed how it was inspiring people to create inventions that will change the way we live in the future.

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