Over the last 20 years, I've been studying the successes and failures to understand the pattern of innovation. That’s why I created Innovation Inc. Inside you'll find frameworks and tools across the four areas (4P's) of innovation.
How do we bring marketing and product teams together? The resolution lies at the early point in product design when we’ve validated problem-solution fit. These early-stage insights help us understand how to build the MVP. But equally, the problem-solution insights can help the marketing team too.
We hear so much innovation hype about Silicon Valley, Israel and other places around the world. But which countries and regions really have the facts to back up their claim of being an innovation hub? To answer that question, I created The Big and Small Innovation Benchmark.