Business Innovation and Marketing with Mike Parsons
business innovation. storytelling. lifehacking. music

Step 2: Define Your Product

Storytelling Course: Step 2

2. Define Your Product

The Golden Circle by Simon Sinek is the perfect way to break down your story. The real work here is going beyond 'what' you do. The magic comes from knowing 'how' your company is different and 'why' it exists.

Define your product, service or company in three parts with the Golden Circle.

  1. what: basic product or service
  2. how: the unique way it's delivered to customers
  3. why: the reason why the company exists. the impact you aim to have in the world

Example: Apple


Never miss a talk! SUBSCRIBE to the TEDx channel: TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience.