5. Validate Your Story
Put the stories to the test. If you can survey the original customers from the first survey that's good, but not essential. Your goal is to produce a package of different stories that were created from validate insights. Do not guess. Be objective and write, design and craft stories through the voice of your customer
- Test 10-15 stories in Survey Monkey, a 'story' is an image with a headline and description text
- Aim for 50 respondents
- Ask one question only to review the story:
how likely would be to share this story?
- You can ask a a multi-choice alternative:
Is this message appealing to you? - NO, this image is not appealing to me - Nothing out of the ordinary - Yes, I’m curious to hear more about this - YES, it resonates. I might even share via LinkedIn!
- The results report will tell you the popularity of each story and you can compare those to determine the most popular.