Business Innovation and Marketing with Mike Parsons
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Business Innovation Blog

Read about marketing, innovation, emerging technology and Design Thinking Methods. Includes lean startup, agile development and rapid prototyping tools.

Innovation Truths Talk for How To Web Conferene


I’m looking forward to sharing my latest work at the How To Web Conference. Here are the slides:

I’ll be sharing the 11 things I wish I had known when I built my first product 21 years ago. Yikes, I feel old.

I have added some new work on insight generation, rapid prototyping, Endowment Effect and teamwork. Pow!

I’ll also being teaching some Innovation Masterclasses and you can catch me in Bucharest, Vienna and Amsterdam.