Business Innovation and Marketing with Mike Parsons
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Business Innovation Blog

Read about marketing, innovation, emerging technology and Design Thinking Methods. Includes lean startup, agile development and rapid prototyping tools.

Lessons In Podcast Inspiration


For last six months, Chad Owen and I have been creating the Moonshots Podcast. In that time we've generated 10,000 listens from 21 episodes and a live event broadcast from Amsterdam.

During the adventure, many friends have said things like "I'm thinking of doing a podcast" or "How do you do that?". I thought now would be a good time to put my thoughts into one complete post.



Stop dreaming of a Podcast

If you're thinking about doing a podcast, just give it a try. It's ridiculously easy to put together a decent show. Don't over think it, just get comfortable with the medium. Grab your laptop and record a show with a friend and experiment.


A professional sound is harder than you think

It can take a while to master a high-quality production. In fact, Chad and I needed at least 15 shows to get the format right. Secondly, we've continuously played with the sound set up to get things right.


Here are my suggestions on getting a professional sounding podcast.

  1. Pick a topic and record a show for 30 to 60minutes. No longer.
  2. Use a good microphone. I use the ATT 2020 microphone made by Audio Technica. Great sound and it's portable for travel. 
  3. Use Zencastr, or others, for recording audio.


Taking Things to the Next Level with Video

Chad and I have just started with video. It adds a new dimension to the show. Additionally, it allows us to create compelling live shows that you can broadcast on Facebook, YouTube, Periscope and Twitch.

Here are the two critical pieces of software you need

  1. Encode your video with OBS studio
  2. Stream and distribute your video with LiveStream



  1. It takes time to build an organic audience. There's a lot of podcasts out there; it takes time to rise to the top.
  2. Your first show will be terrible. When I listen to myself on the first show, I still cringe. But I slowly got more comfortable and natural.
  3. Be everywhere. Your podcast will need a website, blog, Facebook Page, Twitter, Instagram, Pinterest and video on YouTube, Periscope and Twitch.

Let me know your podcast learnings or questions.