Business Innovation and Marketing with Mike Parsons
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Business Innovation Blog

Read about marketing, innovation, emerging technology and Design Thinking Methods. Includes lean startup, agile development and rapid prototyping tools.

Innovation Incorporated Updated for 2018


Over the last year, I shared Innovation Incorporated numerous times and I've enjoyed all the questions, comments and inspirations everyone has offered.

I'm very happy to say the 2018 edition is now available:

The aim of Innovation Inc is to be a masterclass introduction and kind of survival kit for designers and entrepreneurs wishing to create breath-taking products and services.

The edition includes 

  1. New emerging technologies: AI, Autonomous Vehicles, Face Recognition, IOT and Augmented Reality
  2. A new P - Promotion - Tell a story worth sharing
  3. Google has been added to the Amazon and Apple case studies