Business Innovation & Marketing with Mike Parsons
business innovation. storytelling. lifehacking. music

Innovation Dashboard

Innovation Dashboard

Tools

Lean Canvas
A one page business plan that deconstructs your idea. 

Value Proposition Canvas
A snapshot of customer problems and solutions.

Horizon Planning
Three horizons to manage your innovation efforts. 

 

Designers

Frog Design
A pioneering design firm that includes venturing.

IDEO
A younger design firm that made Design Thinking famous.

Jonathan Ive
The designer that made the iPod, iPhone, etc.

Jack Dorsey
The entrepreneurial designer behind Square and Twitter.

Joe Gebbia
AirBnB founder that pioneered user centred design.

Writers

Clay Christensen
A prolific and authoritative innovation writer

Eric Reiss
A rising start of innovation and creator the Lean Startup

David Kelly
IDEO founder and ambassador of Design Thinking

Tim O'Reilly
The definitive and forward thinking Internet author

Jim Collins
The guide to taking companies from Good to Great

Simon Sinek
An emerging heavyweight of mission driven life

Ed Catmull
One of the most creative CEO's of our time

Seth Godin
Sets the standard for storytelling in the digital age

Patric Lencioni
The master of understanding teamwork at work

Gary Vaynerchuk
Larger than life personality with something to say on...everything

Media

HBR
Deep thinking on entrepreneurship

Entrepreneur
Tech and business bytes

Inc.
Quick bits on business hacking

Fast Company
The standard for innovation and design

 

Entrepreneurs

Richard Branson
The original bootstrapping renegade

Elon Musk
The man who thinks differently and rather BIG

Jeff Bezos
The man who conquors all

Phil Knight
The man that blurred the lines between product and marketing

Methods

Lean
Cut to the core and move fast

Agile
Make teams small and autonomous

Design Thinkng
Design around customer needs

 

Brands

Apple
Innovation everywhere: retail, hardware and supply-chain. 

Nike
A marketing company where the product is the best marketing

Amazon
1-click shopping, the everything store and a few jumbos. 

Google
Re-invented: finding information, advertising and how we watch video