Business Innovation and Marketing with Mike Parsons
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Gradient - A Journey into data

Everyone's talking about data at the moment - big data, machine learning, AI, the list goes on. The role of data in the future of business is undeniable.

That's why I'm so excited about the second instalment from the team in Amsterdam that I advise. First, we launched Finn a tool to help marketing specialists with simplifying their data. Now, the mothership, ConversionMob has relaunched as Gradient.

After eight years in performance marketing, the role of data has become primary not only in marketing but its next chapter is business. That's why we redefined a new vision for the company.

Gradient helps brands to have foresight into the future. By creating agile data insights, the team helps marketing executives get on the front foot and put data at the heart of growing their business.