Business Innovation and Marketing with Mike Parsons
business innovation. storytelling. lifehacking. music
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IKEA

IKEA is one of the greatest brands I have ever worked with. And they gave us a great challenge: turn the threat of virtual shopping into an opportunity for IKEA Centers.

By converging the immersive environment enabled by Virtual Reality with IKEA’s physical spaces, we made the best of both worlds and created magic. We built the Front Row Experience as a new way for Millennials to get inspired and shop for fashion. Watch how we did it.

Rapid Prototyping

Rapid Prototyping

Based in Moscow, our 2-day workshop engaged 5 teams to prototype with customers a variety of new ways to shop, connect and enjoy experiences together.

We designed and tested 6 new products, with 2 of them being merged into a single product and fast-tracked by the IKEA Centers Global Board in June 2016.

Mixed Reality

Mixed Reality

By converging the immersive environment enabled byVirtual Reality with IKEA’s physical spaces, we made the best of both worlds and created magic.

We built the Front Row Experience as a new way for Millennials to get inspired and shop for fashion. The product, which integrates a VR fashion-show with touch-table shopping and a mobile app, lets customers, Millennials in particular, discover new outfits according to their personal style.

After launch, we used the System Usability Scale – a global standard in use for over 30 years – to measure the experience. The average product SUS score is 68, and less than 15% of products ever built scored above 90. Front Row Experience received a score of 90.7.