Mike Parsons
innovation. storytelling. lifehacking. music
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Whilst at Tribal DDB London we launched a revolution in automotive websites. The development of volkswagen.co.uk spanned 18 months of planning, selling, conceptualising, user experience architecting, design and development.

Over 90,000 visual assets were laser-scanned into the asset database, which was also programmed from scratch. More than 90 million car configurations are possible. The site won numerous awards.